Overeem Whisky is back in family hands: S6E1

Overeem Whisky, one of Tasmania’s earliest and most respected distilleries, has recently returned to family ownership.

Casey Overeem founded Overeem Whisky in 2007, at which time it was the fourth distillery in Tasmania.

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He sold the company to Lark Distillery in 2014, whereby it subsequently became part of the Australian Whisky Holdings (AWH) portfolio.

But in late 2019, Lark Distilling Co (formerly AWH) announced it would sell the Overeem brand to Casey Overeem’s daughter Jane Overeem and her husband Mark Sawford.

“They are such good people… I felt that treating their brand as something lesser than Casey Overeem would have, would have caused us more damage in the end than it would good,” Lark MD Geoff Bainbridge told Drinks Adventures.

Overeem Whisky founder Casey Overeem with daughter Jane Overeem
Overeem Whisky founder Casey Overeem with daughter and new owner, Jane Overeem

That sale of the Overeem brand and inventory has now settled, which is exciting news for all concerned.

So this episode, we catch up with Jane Overeem for a chat about this development and what the future holds for the Overeem Whisky brand.

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Author: James Atkinson

Journalist specialising in the food, drink, travel and hospitality arenas. Australian International Beer Awards 2017 Media Award Winner and Certified Cicerone®.

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