How Fever-Tree revolutionised mixers, with CEO Tim Warrillow: S7E2

The craft spirits movement that has taken hold in recent decades has been followed by a boom in premium mixers, led by UK company Fever-Tree.

In this episode of the Drinks Adventures podcast, we’re joined by Fever-Tree CEO, Tim Warrillow.

An entrepreneur with a background in advertising, Tim co-founded the company with drinks industry veteran Charles Rolls in 2004.


They travelled to the ends of the earth to source the finest ingredients, including quinine from the Democratic Republic of the Congo, ginger from the Ivory Coast, India and Nigeria, and lemons from the slopes of Mount Etna, Sicily.

Fever-Tree is now the world’s leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value.

Fever-Tree CEO and co-founder, Tim Warrillow
Fever-Tree CEO and co-founder, Tim Warrillow

With its mixers now sold in over 75 countries globally, the company is listed on the London Stock Exchange with a market cap of 2.46 billion pounds.

Tim shares with us the story of Fever-Tree’s journey from start-up phase with just a single tonic water to something of a global phenomenon.

More:
Four Pillars Gin distillery founder Cam Mackenzie: S3E1
Beefeater Gin master distiller Desmond Payne MBE: S2E5
Cocktail historian Jared Brown of Sipsmith Gin: S2E8

Author: James Atkinson

Journalist specialising in the food, drink, travel and hospitality arenas. Australian International Beer Awards 2017 Media Award Winner and Certified Cicerone®.

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