The craft spirits movement that has taken hold in recent decades has been followed by a boom in premium mixers, led by UK company Fever-Tree.
In this episode of the Drinks Adventures podcast, we’re joined by Fever-Tree CEO, Tim Warrillow.
An entrepreneur with a background in advertising, Tim co-founded the company with drinks industry veteran Charles Rolls in 2004.
They travelled to the ends of the earth to source the finest ingredients, including quinine from the Democratic Republic of the Congo, ginger from the Ivory Coast, India and Nigeria, and lemons from the slopes of Mount Etna, Sicily.
Fever-Tree is now the world’s leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value.
With its mixers now sold in over 75 countries globally, the company is listed on the London Stock Exchange with a market cap of 2.46 billion pounds.
Tim shares with us the story of Fever-Tree’s journey from start-up phase with just a single tonic water to something of a global phenomenon.