Despite COVID-19 disruptions, the popularity of gin and tonics has driven another strong year for Fever-Tree Australia.
Fever-Tree grew by 88 per cent in the Australian market in 2020, parent company Fever-Tree Drinks reported to the London Stock Exchange this week.
“Fever-Tree has grown sales in major retailers such as Woolworths, where sales have increased 100 per cent year-on-year, driven by increased brand awareness and distribution gains,” the company announced.
“Light Indian Tonic is becoming the fastest growing segment, reflecting Australian consumer demand for healthier, lighter options.”
Fever-Tree Australia general manager Andy Gaunt said the results were “testament to the growing brand awareness and the accelerating trend towards premiumisation across the mixer category”.
“We remain the undisputed number one premium tonic brand in Australia and, as more Australians discover the benefits of premium long mixed drinks, we see great growth potential in the market,” he said.
“Earlier in the year, during periods of lockdown, we saw consumers selecting high quality products to make cocktails at home and this has continued as restrictions have eased.
“We are well positioned for the next twelve months, and I look forward to seeing more and more Australians enjoy Fever-Tree products in 2021.”