Willie Smith’s Cider signs NBL sponsorship deal 

Willie Smith’s Cider will become the foundation jersey partner of the NBL’s newest club, the Tasmania JackJumpers.

The partnership was announced at the Willie Smith’s Apple Shed today as the countdown continues to the JackJumpers’ first game in the Hungry Jack’s NBL in October.

The three-year agreement will see the JackJumpers proudly wear the Willie Smith’s name on the lower back of its jersey.


Willie Smith’s will have a popup Apple Shed experience at the Derwent Entertainment Centre where it will also have cider pourage rights.

Tasmania JackJumpers CEO Simon Brookhouse said: “We’re delighted to welcome a great Tasmanian company in Willie Smith’s Cider as we embark on this exciting journey ahead.

“This partnership is Tasmanian to the core. One of the oldest Tasmanian apple farms, joining forces with Tasmania’s newest sporting team the JackJumpers to make the Apple Isle proud.

“Like the JackJumpers, Willie Smith’s Cider want to represent Tasmania on the national stage and grow their brand and we are humbled by their support as we prepare for our first game at the newly renovated DEC in October.

“Willie Smith’s Cider join the Federal Group as the Club’s newest foundation partner and we’ve been overwhelmed by the interest from businesses across Tasmania and look forward to making more exciting announcements in the weeks and months to come.”

Willie Smith’s Cider co-founder Andrew Smith said: “We’re really impressed by the way the JackJumpers have galvanised the local community and are excited to be partnering with one of Tasmania’s only national teams.

“We’re proud to be their first local jersey partner and can’t wait to be out at the DEC, celebrating their first win with a Willie Smith’s cider!”

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