Suntory Roku Gin is set for launch in a new one-litre format amid continued growth for the brand.
Launched in Australia in 2018, Roku Gin now holds a 9.4 per cent value share in the premium gin category, according to IRI Australia (MAT to May 25, 2021).
This places Roku in fourth place behind Bombay Sapphire, Tanqueray and Gordons Pink Gin, with Hendricks and Four Pillars Rare Dry Gin following Roku in fifth and sixth place.
Beam Suntory says Roku is now the number one gin by value in Coles Liquor Group outlets.
Further capitalising on the growth, the new Roku one-litre format will be launched in Coles and premium independent stores on August 5.