Roku Gin into one-litre format as sales soar

Suntory Roku Gin is set for launch in a new one-litre format amid continued growth for the brand.

Launched in Australia in 2018, Roku Gin now holds a 9.4 per cent value share in the premium gin category, according to IRI Australia (MAT to May 25, 2021).

Suntory Roku Gin
Suntory Roku Gin – picture courtesy Life Portraits Commercial

This places Roku in fourth place behind Bombay Sapphire, Tanqueray and Gordons Pink Gin, with Hendricks and Four Pillars Rare Dry Gin following Roku in fifth and sixth place.

Beam Suntory says Roku is now the number one gin by value in Coles Liquor Group outlets.

Further capitalising on the growth, the new Roku one-litre format will be launched in Coles and premium independent stores on August 5.

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Author: James Atkinson

Journalist specialising in the food, drink, travel and hospitality arenas. Australian International Beer Awards 2017 Media Award Winner and Certified Cicerone®.

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