The Whisky List (TWL), Australia’s largest whisky marketplace, has launched a new distribution arm that will represent distilleries including Scotland’s Bunnahabhain, Tobermory, Deanston and Ledaig.
TWL will wholesale the premium and limited edition Scotch whisky expressions from these distilleries, together with bottlings from Tasmania’s Remnant Whisky Co, America’s Reservoir Distillery and boutique Scottish Independent Bottlers; Highlander Inn and Dram Mor.
The venture will supply both the hospitality and retail trade while offering Sydney-based warehousing and logistics to Australian distilleries.
“The heart and soul of TWL is sharing great whisky with others. With the new team in place, we now have the opportunity to champion a select few of our absolute favourites, and in the process, help support our great Aussie independent retailers with whisky that their customers will love,” commented TWL co-founder Chris Ross.
The Whisky List will continue to expand its direct-to-consumer sales, with a strong focus on education through its popular virtual tastings, exclusive bottlings, personalised recommendations and partnerships with independent online retailers, The Whisky Show and whisky bars across Australia.
Through The Whisky List marketplace, consumers can browse and purchase whisky from 17 different Australian independently owned and operated online whisky retailers, giving access to the largest selection of whiskies available with a single cart checkout.
The four flagship Scotch whisky brands joining TWL Distribution are owned by South Africa-based Distell Group, a multinational brewing and beverage company.
“Long before we even dreamed of partnering with Distell, we personally championed these brands, simply because their products were worth talking about, so we are ecstatic about being able to officially import and distribute their premium and limited edition ranges in Australia,” said TWL co-founder Oliver Maruda.
Ross said all the Distell-owned brands bottle at a minimum of 46.3 per cent ABV, unless the whisky concerned is cask strength and naturally lower than that.
They have maintained their age statements and refrained from using chill-filtration or adding colouring.
“The brands in the Distell portfolio are among the last great craft distilleries in Scotland,” he said.
TWL has appointed Larry Aronson, formerly of World of Whisky – which he co-founded along with The Whisky Show – as head of sales & distribution.
Also joining TWL as whisky specialist and editor is award-winning Australian bartender, Emma Cookson, most recently of Melbourne whisky bar Whisky & Alement.
Cookson will be hosting TWL’s popular virtual whisky tastings, both for consumers and corporate clients, while also curating TWL’s extensive online knowledge base of whisky content, distillery interviews, whisky reviews and bar and distillery maps.
The first shipment of stock from TWL’s new brands is due to land in Australia in early October.