Formula 1 driver Daniel Ricciardo’s DR3 x St Hugo Wines has secured national distribution with Dan Murphy’s.
The partnership was celebrated with a unique activation at Dan Murphy’s Alexandria store in Sydney, renaming the store ‘Dan Ricciardo’s’ for the weekend of July 12 to 14, 2024.
Throughout the weekend, shoppers were able to experience curated DR3 x St Hugo wine tastings as well as pick up some exclusive merchandise.
- Listen to Daniel Ricciardo on the Drinks Adventures podcast here
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“I am incredibly proud to see DR3 Wines out in the wild on shelf and available to share with so many Aussies,” Ricciardo said.
“It’s truly rewarding to share this journey with winemaker Pete (St Hugo Chief Winemaker, Peter Munro), and I’m excited to see our wines reach even more wine lovers across the country.”
Dan Murphy’s Managing Director Agnieszka Pfeiffer-Smith added: “This is such an amazing opportunity to have such an Australian sporting legend take part in an entire Dan’s store takeover in Alexandria,” she said.
“Dan Ricciardo’s energy, commitment to wine quality and of course being a crowd favourite to something that our own Dan Murphy really prided himself on as well. Both Dan’s really share a passion for wine – it’s clearly in their DNA!
“I know our own Daniel Francis Murphy would have given a personal seal of approval to have such an eponymous takeover with this Australian star, and we can’t wait to share it.”
Currently available in the range are DR3 x St Hugo South Australian Cabernet Sauvignon 2021 and DR3 x St Hugo South Australian Shiraz 2021, as well as Ric Red by DR3, an approachable red blend.
More:
Daniel Ricciardo on his DR3 X St Hugo Wines project
Valtteri Bottas and Corrina Wright of Ihana Wine
The Australian Ark: Andrew Caillard MW on his wine opus
