Back in 2018 when I launched this podcast, I spoke about the fact that the drinks industry was in a state of flux.
Drinkers are increasingly enjoying a wider repertoire of different beverages than ever before.
And producers are responding with new and innovative products that increasingly blur the lines between beer, wine and spirits.
Marlborough-based winery Squealing Pig is has been at the forefront of this trend.
The brand is owned by Treasury Wine Estates – the company behind Penfolds and Wynns, which have previously featured on this podcast.
Squealing Pig Rose is the number one selling rose wine in the Australian market, and the Squealing Pig Pinot Noir is also a strong performer.
The company has built on this success with the launch of several new hybrid products in the space of a year; a Rose Gin, a Pinot Noir Gin and now, the ginsecco premixes, which combine the same base gin with Squealing Pig Prosecco and soda in a 250ml slimline can.
Jason Crawley is a 30-year bar industry veteran who has been working with Squealing Pig on the launch of these hybrid products.
Jason has an unrivalled perspective on some of these exciting trends we’ve been speaking about on the Drinks Adventures podcast.
He joins us in this bonus episode sponsored by Squealing Pig.