Fever-Tree has launched its Premium Indian Tonic Water in 150mL cans nationwide through Dan Murphy’s outlets.
The Indian Tonic Water was the first of Fever-Tree’s mixers to debut in 2005, as recently discussed on the Drinks Adventures podcast with founder and CEO Tim Warrillow.
“After successful launches globally, the 150mL format offers a perfect size for a single G&T at home, fits perfectly in the fridge and is convenient to take with you on the go as we head outdoors this summer season,” Fever-Tree said.
“The cans were first cracked open on all domestic Virgin Australia flights last year, and after receiving all-round positive responses, have launched into the broader market.”
Fever-Tree is the clear number one premium tonic in Australia, where it accounted for 60 per cent of all premium retail sales value in the first half of 2020.
“We are seeing strong premiumisation trends in both mixers and spirits, enabling us to drive strong sales growth, particularly with the leading retailers in the country,” said Fever-Tree Australia general manager Andy Gaunt.
“With the new can format available in Dan Murphy’s across Australia, consumers have more choice than ever before to discover their ultimate G&T.”