American beer writer Tom Acitelli is with us this episode to tell you all about his latest book.
It’s called Pilsner: How the Beer of Kings Changed the World and it’s a character-driven narrative that shows how this one beer style influenced everything from modern-day advertising and marketing to the craft beer movement of recent decades.
The book shatters myths about the birth of pilsner, demonstrating that it’s largely a German invention rather than a Czech one.
Pilsner is something of a prequel to Tom’s brilliant history of the American craft beer movement, The Audacity of Hops.
So I took the opportunity to ask Tom about the current outlook for this industry sector in America, where conditions have gotten very difficult for the more than 8000 craft breweries that were operational when the pandemic hit in 2020.