How Mr Black Spirits overhauled coffee cocktails: S8E5

Mr Black Spirits was founded by distiller Philip Moore and coffee lover Tom Baker in 2013.

The duo had the mission of bringing Australian coffee culture into the night with a high quality liqueur that could take coffee cocktails to the next level.

And it seems like they might be onto something. Mr Black Cold Brew Coffee Liqueur has fast become the coffee liqueur of choice for some of the world’s best bars and restaurants and retailers.

It is the highest selling Australian spirit in the USA, and in 2021 was ranked as the #4 top trending liqueur in the world by Drinks International magazine.

Tom Baker, co-founder Mr Black Spirits

Mr Black is now available in more than 8000 bars, restaurants, liquor shops and supermarkets in Australia, New Zealand, Singapore, Hong Kong, Japan, Vietnam, China, Taiwan, South Korea, Sweden, Germany and 16 states in the USA.

The company has a brilliant story and some exciting developments on the horizon that co-founder Tom Baker will share with you in this episode.

More:
Cameron Mackenzie on Four Pillars Gin’s major expansion: S8 Bonus
How Fever-Tree revolutionised mixers, with CEO Tim Warrillow: S7E2
Marianne Eaves, Kentucky’s first female bourbon master distiller since Prohibition: S6E3

Author: James Atkinson

Journalist specialising in the food, drink, travel and hospitality arenas. Australian International Beer Awards 2017 Media Award Winner and Certified Cicerone®.

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