Lion starts local production of New Belgium’s Voodoo Ranger IPA

New Belgium Brewing’s Voodoo Ranger IPA has been relaunched in Australia with local production now underway new owner Lion Beer, Spirits & Wine.

Lion’s global craft arm Little World Beverages acquired New Belgium in late 2019, bringing to an end its Australian distribution by Square Keg, a subsidiary of Stone & Wood’s parent company Fermentum.

Voodoo Ranger is the number one IPA brand family in North America, according to Nielsen, with its growth in late 2020 exceeding that of the country’s top 10 craft breweries combined.

Lion confirmed the beer is being brewed at Malt Shovel Brewery in Sydney under the instruction of New Belgium master brewer Christian Holbrook.

Voodoo Ranger IPA

“The teams have closely collaborated to ensure it is as packed full of fresh, juicy hop flavour and aroma as the beer flowing from Voodoo Ranger’s hometown of Fort Collins, Colorado,” the company said.

“Voodoo Ranger IPA (6.8% ABV) is a perfectly balanced west-coast dry-hopped IPA bursting with notes of guava, mango and pineapple with a delicately bitter finish.”

Voodoo Ranger IPA cans will be available in Dan Murphy’s stores nationally and other leading
retailers from March 22, with draught availability soon to follow.

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Author: James Atkinson

Journalist specialising in the food, drink, travel and hospitality arenas. Australian International Beer Awards 2017 Media Award Winner and Certified Cicerone®.

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