Good Beer Week 2021 program revealed

Organisers are tipping a bumper Good Beer Week this May as the Melbourne event celebrates its tenth anniversary, while making up for lost time.

Launched in 2010 by a group of industry volunteers, Good Beer Week merged with the Independent Brewers Association in 2018.

The 2021 program includes the festival’s first ever non-alcoholic event from UpFlow Brewing and bar and restaurant Henry Sugar, beer and yum cha matching at Melbourne’s iconic Flower Drum, a Daft Punk tribute party, and a cinema screening that pairs Thelma and Louise with beer from Two Birds.

There will also be the return of some 2019 favourites such as the Moon Dog Brewery Brawl (wrestling in a brewery), Beers for Queers party at the Fox Hotel, and a special beer event at Hop Nation that is for just dogs (but humans can go too, if they are well behaved).

IBA head of events Siobhan Kerin says she has never been more excited to launch a program.

“We have been keeping many of these events under wraps since way back in October 2019. It almost feels surreal to finally bring them out to the public,” Kerin says.

“Talking to bars, pubs, and all the other venues, there is a sense of excitement that comes with the prospect of doing events again.

“Despite the struggles faced by the hospitality industry in Victoria, there is so much love and passion around when it comes to developing these special experiences.”

Returning events that have been with Good Beer Week for the decade-long ride include Beer vs Pig at Atticus Finch, Brewers and Chewers, Ale Stars (both at the Local Taphouse), Abbey Collaby (with Moon Dog, Matilda Bay and Mountain Goat), Hair of the Dog Breakfast at Beer DeLuxe, GABS Festival, Scavenger Hunt at the Fox Hotel, System Wars at Grain and Grape, a week of
special parmas at Mrs Parma’s, and the Australian International Beer Awards.

“We are really proud to deliver Good Beer Week 2021,” says IBA general manager Kylie Lethbridge.

“The fact that we had to run with a virtual event in 2020 hasn’t done anything to dampen our spirits.

“There has also never been a better time to celebrate being together. Reflecting on the last 12 months we’ve all realised how important it is to share special moments with family and friends, I think the program is going to deliver a fantastic range of options.

“We’re hoping that everyone gets out to support not only the venues who have done it tough but the breweries who rely on them.”

Good Beer Week will launch with a party at Beer DeLuxe on May 14, with events rolling out across Melbourne and regional Victoria until May 23.

Tickets are on sale from 9am on Monday March 29. Visit goodbeerweek.com.au for further information.

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Author: James Atkinson

Journalist specialising in the food, drink, travel and hospitality arenas. Australian International Beer Awards 2017 Media Award Winner and Certified Cicerone®.

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