Malt Shovel launches Kellogg’s IPA collaboration

Lion’s Malt Shovel Brewery has released an IPA called simply ‘Our Green Beer’, brewed using 500 kilograms of Kellogg’s cereal by-product.

The cereal was sourced in partnership with Yume, a certified social enterprise that uses technology to prevent commercial food waste.

Malt Shovel used renewable energy to power production of the beer and has achieved carbon neutral accreditation with Climate Active, according to brewer Max Cook.

“We just wanted to do this beer in a way that was a little kinder to the planet,” said Cook.

“We used malt from Gladfield – a supplier deeply committed to environmental sustainability.

“We decided to use concentrated hop products in the beer to reduce the bulk load of hops required to be refrigerated.

“But the real highlight is obviously the key ingredient – a half a tonne of Kellogg’s household name cereals sourced through Yume that otherwise would’ve gone to waste, which in combination with novel hop varieties such as Sabro and Loral, give this beer a truly new-age flavour profile.”

Our Green Beer will be available from Malt Shovel Garage and select retailers from 30 August.

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Author: James Atkinson

Journalist specialising in the food, drink, travel and hospitality arenas. Australian International Beer Awards 2017 Media Award Winner and Certified Cicerone®.

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