Pacific Ale, Hazy IPA spearhead Little Creatures relaunch: Podcast

No craft beer style has captured the imagination of Australian drinkers in recent years like Pacific Ale.

Or is it a style? Well, we’ll get onto that a bit later on in this episode.

Either way, there’s been a raft of beers hitting the market bearing the ‘pacific ale’ moniker since 2018, when a court effectively ruled the title was fair game for other brewers to use.

The latest entrant to this emerging sub-genre of beers is Little Creatures Pacific Ale, coinciding with the pioneering brewer’s 21st anniversary this year.

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There’s also a new Hazy IPA, and the entire range has had a bit of a facelift, with eye-catching new branding that puts the iconic Little Creatures cherub front and centre on the cans.

This is a special episode of the Drinks Adventures podcast, produced with the support of Little Creatures.

You’ll meet head brewer Russ Gosling and ambassador Paul Daley, who discuss the intent behind Little Creatures Pacific Ale, and the process that went into creating the beer.

The new look LIttle Creatures range

You can find both Little Creatures Pacific Ale and Hazy IPA nationwide in both independents and national retailers.

Visit littlecreatures.com.au for further information.

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Author: James Atkinson

Journalist specialising in the food, drink, travel and hospitality arenas. Australian International Beer Awards 2017 Media Award Winner and Certified Cicerone®.

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