Site Fermentation Project, the mixed fermentation offshoot of Hop Nation Brewing Co, has undergone a rebrand.
The new-look packaging features artwork by Steve Leadbeater, a logo update by long-term collaborator, Mark Gamble, and a shift to glass bottles; both smaller format and magnums.
“The past year has signalled a huge amount of change across Hop Nation, which allowed a renewed focus on our barrel-aged project and Footscray site,” said co-founder Duncan Gibson.
“Site Fermentation Project is an amalgamation of the Hop Nation brand family. It revitalises the original brewery, while utilising wort from our new Mornington site – which is then fermented, aged, blended and bottled in Footscray – and incorporating byproducts from our winemaking business, Site Wine.”
Launching with two new beers; a Syrah Sour Red and Oud Bruin Ale, the rebrand seeks to embody this convergence of worlds.
Leadbeater’s artwork features a unique, mutated creature to represent the creative spirit and unpredictable nature of each brew.
Both beers are priced at $15 per 375ml bottle, available direct from Hop Nation online.
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