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Hop Nation tweaks Site Fermentation Project label

Site Fermentation Project, the mixed fermentation offshoot of Hop Nation Brewing Co, has undergone a rebrand.

The new-look packaging features artwork by Steve Leadbeater, a logo update by long-term collaborator, Mark Gamble, and a shift to glass bottles; both smaller format and magnums.

“The past year has signalled a huge amount of change across Hop Nation, which allowed a renewed focus on our barrel-aged project and Footscray site,” said co-founder Duncan Gibson.

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The new Site Fermentation Project branding

“Site Fermentation Project is an amalgamation of the Hop Nation brand family. It revitalises the original brewery, while utilising wort from our new Mornington site – which is then fermented, aged, blended and bottled in Footscray – and incorporating byproducts from our winemaking business, Site Wine.”

Launching with two new beers; a Syrah Sour Red and Oud Bruin Ale, the rebrand seeks to embody this convergence of worlds.

Leadbeater’s artwork features a unique, mutated creature to represent the creative spirit and unpredictable nature of each brew.

Both beers are priced at $15 per 375ml bottle, available direct from Hop Nation online.

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