Dan Murphy’s opening ‘zero alcohol bar’ in Melbourne

Retailer Dan Murphy’s is opening a new stand-alone outlet in the Melbourne suburb of Hampton where customers can be served zero alcohol drinks for consumption on-premise.

Zero% by Dan Murphy’s offers zero alcohol beers and wines by the glass starting from $5, with a mixologist creating a bespoke cocktail menu including negronis and mojitos.

The bar will also be hosting free tasting sessions in partnership with local producers, and patrons can shop from a range of more than 200 products to take home.

“The aim of our Zero% bar is to create a destination where customers can discover the great quality and variety of the new wave of non-alcoholic drinks,” commented Dan Murphy’s managing director Alex Freudmann.

Sales of alcohol-free drinks in Dan Murphy’s have more than doubled over the last 12 months, the retailer says.

The opening hours for Zero% are 11am to 9pm Thursday to Saturday and 11am to 7pm from Sunday to Wednesday.

Patrons have to be 18 years of age or over to be served, and ID25 applies.

“Endeavour Group’s policy is to consider products such as non-alcoholic wine, beer, RTD and spirits ‘alcohol like’ as they are often similar in type, name, brand and or packaging to a product containing alcohol,” the retailer said.

“This is why we don’t sell any alcohol-like products to people under the age of 18.”

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