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BrewDog Pentridge first up in brewer’s franchised hospitality rollout

BrewDog Pentridge opening Spring 2022 in Melbourne

BrewDog Pentridge and BrewDog Fortitude Valley are the first in a series of bars the Scottish brewer is opening in collaboration with hospitality giant Australian Venue Co (AVC).

BrewDog this week announced the national rollout under a franchise agreement with AVC, the private equity-backed owner of 180-plus pubs, bars, restaurants and bottleshops.

The move follows the December 2019 opening of BrewDog’s Australian brewery and hospitality venue DogTap Brisbane, as discussed with co-founder Martin Dickie on the Drinks Adventures podcast.

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“Since opening our taproom and brewery in Brisbane, we’ve been blown away by the support we’ve received from the local community,” Dickie said this week.

“We’re delighted to be working with AVC, Australia’s leading pub and bar operator, to open multiple BrewDog bars in Australia.

“We can’t wait for this project to get underway with BrewDog Pentridge.”

BrewDog Pentridge will open Spring 2022 in the restored E Division building at Pentridge Prison.

The Melbourne venue will feature an indoor dining room and lounge on the ground floor, event spaces on level one and a large outdoor beer garden with container bar, bookable spaces and games area.

Brewdog Fortitude Valley is “coming soon” to a three-level heritage-listed building on Brunswick Street, the brewer said.

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The Beer Bible author, Jeff Alworth: S11E1
Chuck Hahn’s 50-year global brewing odyssey: S11E2

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